Smarter Advertising Strategies: James McDonald Featured on ADOTAT
How can smarter advertising strategies deliver growth in a noisy market? On the ADOTAT podcast, Audience Group’s James McDonald unpacks what separates effective advertising from wasted spend, and why old habits and outdated metrics keep holding brands back.
ADOTAT is a global publication and podcast covering adtech, media, and marketing innovation.
Editor and host Pesach Lattin describes his interview with James:
“With the energy of a detective, the wit of a comic-book superhero, and the experience of someone who’s seen every adtech hype cycle from dial-up to programmatic, James delivers insight after insight on what actually drives effectiveness in media and why most marketing dashboards are just dashboards of delusion.”
Watch the podcast interview on YouTube:
How to Catch a Scam (and Still Make Your Media Plan Work)
Read the feature article on ADOTAT: (requires free subscription)
Advertising Is a Scam (But Not the Way You Think)
