Is Ethical Targeting Possible?
Yes. Writing for SmartCompany, Audience Group’s Director and Co-Founder, James McDonald, explains how we help our clients achieve ethical targeting for advertising campaign success in a privacy-compliant way.
“Marketers are increasingly turning to first-party data – data the company has collected directly from its customers, app users, site visitors, etc. – to inform marketing, advertising and media strategies. It’s table stakes. But so are data protection and data privacy. Can marketers put first-party data to work without compromising customer privacy? Can they do so without using second and third-party cookies? Yes. It’s called ethical targeting, and it’s possible. Here’s how.”
– James McDonald, Director, Audience Group
Read: Privacy and first-party data: How to make ethical targeting possible
