News Views

Is Ethical Targeting Possible? 

Is Ethical Targeting Possible?  image

Yes. Writing for SmartCompany, Audience Group’s Director and Co-Founder, James McDonald, explains how we help our clients achieve ethical targeting for advertising campaign success in a privacy-compliant way. 

“Marketers are increasingly turning to first-party data – data the company has collected directly from its customers, app users, site visitors, etc. – to inform marketing, advertising and media strategies. It’s table stakes. But so are data protection and data privacy. Can marketers put first-party data to work without compromising customer privacy? Can they do so without using second and third-party cookies? Yes. It’s called ethical targeting, and it’s possible. Here’s how.”

– James McDonald, Director, Audience Group

Read: Privacy and first-party data: How to make ethical targeting possible

Contact us to find out more about ethical targeting.