6-step framework for managing privacy risk

For advertisers and marketing teams, privacy risk can feel like a big, abstract issue. Like any other challenge, it benefits from clarity and simplification. It becomes much easier to manage when you break it into a series of practical steps.

AG Take: We recommend a six-part framework for clients that want to take a more active approach to data and privacy management.

1. Privacy Leadership: There needs to be a person or team with clear responsibility for how data is collected, shared and used.
2. Data inventory: Know what data you are sharing, why you are sharing it and where it is stored.
3. Gap analysis: Assess the data you collect, store and share, and identify areas of risk.
4. Data Protection Impact Assessment: Document the potential impact if something goes wrong.
5. Mitigation: Collect only what you need, use it for the intended purpose and be transparent about how it is used.
6. Auditable record: Maintain the processes, policies, contracts and records needed to demonstrate good data governance.

Contact us to build privacy into your media & advertising strategy.