Joey Pilgrim on the Human Element of Advertising
Introducing the smarts behind Audience Group, five questions at a time.
What’s your nickname?
Pre-Audience Group: Joey.
At Audience Group: Big Bird
What’s your superpower at work?
Inability to say “No”.
What’s been your highlight this year?
Agency of Origin. (We were robbed!)
What do you think advertising will look like in five years?
Good question. I’m sure everyone will say this, but I think the fundamentals will remain the same (capturing your audience), but I believe AI will come to play an important role. Not necessarily regarding strategy, or creatives, but in reporting, budget management etc. I think with this, we’ll start to shift away from the hyper fixation on data, and more towards bringing back the human element of advertising. (At least I hope so!)
What are you into outside of work?
Well, I love hanging out with my pup, going to the gym, playing golf. But I also love a cheeky DND session with mates. (Wait. Is this for my Hinge profile?)
